Recognizing Winners of the
BusinessWeek/Society for Case Research
2006/2007 Student Case Writing Competition
First Place
“The Good Life”
Megan Biskup and Christopher Reisinger
Saginaw Valley State University
Dr. Timothy Brotherton, Faculty Advisor
Second Place
“What’s the Big Deal About Rotation?”
Lorene Scott and Wendy Steuerwald
Northern Kentucky University
Dr. Kenneth Rhee, Faculty Advisor
Third Place
“Mondeo in Motown”
Karen Nocera, Jason Caruso, Richard Carroll and Kurtis M. Peterson
Quinnipiac University
Dr. Charles M. Brooks, Faculty Advisor
Honorable Mention
“Zhengzhou Yutong Bus Company: A Route to the U.S. Market”
Jonathan Cohen, Margaret Devane and Laura H. Rose
Western Connecticut State University
Zhao Xi and Zhao Qing
SIAS International University
Dr. Karen L. Koza, Faculty Advisor
“Apple’s iPhone”
Megan DeCesaris, Tina Gaboury, Erandi Lopez Salas and Michael Williams
Quinnipiac University
Dr. Charles M. Brooks, Faculty Advisor
“For-Profit Charity”
Steve Brittin and Carol Diaz-Velez
Palm Beach Atlantic University
Dr. Ann Langlois, Faculty Advisor
“A Brand Awareness Dilemma: Zhengzhou Yutong Bus Company”
Ken Cardinal. Rich DeBellis and Matt Lennon
Western Connecticut State University
Ke Liuyang and Fang Zhongliang
SIAS International University
Dr. Karen L. Koza, Faculty Advisor
“Dell Turns to Dell”
Ahmad Ababneh, Clive Bert, Giovana Milaneze and Peter Rozendal
Palm Beach Atlantic University
Dr. Ann Langlois, Faculty Advisor
